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DIGITAL MARKETING

The Digital Marketing Essentials course by Mentorus is designed to help working professionals understand and apply core digital marketing strategies effectively. This course covers key areas such as social media marketing, search engine optimization, content marketing, and online advertising. Participants will learn how to build brand visibility, generate leads, and engage customers across digital platforms. The training focuses on practical, real-world techniques that can be applied immediately in the workplace. It is ideal for professionals looking to upgrade their skills and stay competitive in today’s digital-first business environment.

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Download Course Overview
Digital Marketing Essentials for Working Professionals is designed to provide hands-on knowledge of today’s most important digital marketing tools and platforms. The course covers essential strategies across SEO, social media, paid ads, content marketing, and analytics. With a duration of 24 CPD Hours, it focuses on real-world applications used in the industry. It is ideal for professionals looking to upskill without disrupting their work schedule. By the end, participants can confidently plan and execute digital marketing campaigns.

intermediate Course

What I Bring to Your Learning:

This course provides a comprehensive introduction to the core principles and practices of digital marketing in today’s fast-evolving online landscape. Participants will explore key areas including social media marketing, search engine optimisation (SEO), content strategy, email marketing, and paid advertising. Designed for professionals seeking to expand their skill set, the course combines theoretical foundations with practical application, equipping learners with the tools and confidence to develop and execute effective digital marketing campaigns. Suitable for beginners and those looking to formalise their existing knowledge.

LEARNING OBJECTIVES:

1. Define digital marketing and explain how it differs from traditional marketing approaches
2. Identify and describe the key digital marketing channels and their appropriate use cases
3. Apply basic copywriting and design principles to create effective digital content
4. Explain how AI tools can be integrated into a digital marketing workflow
5. Develop and implement a social media strategy for a given business scenario

6. Demonstrate an understanding of SEO principles and how to optimise content for search
7. Design a basic email marketing campaign including list building, copywriting and metrics
8. Set up and analyse paid advertising campaigns on Meta and Google platforms
9. Interpret marketing analytics data to evaluate campaign performance and inform decisions
10. Construct a 90-day digital marketing plan for a business scenario

Course Curriculum

After completion of the course, you will receive the CPD ACCREDITED CERTIFICATE.

DIGITAL MARKETING

Course Duration:
24 CPD Hours

Original price was: د.إ5,999.00.Current price is: د.إ2,499.00.