DIGITAL MARKETING

The Digital Marketing Essentials course by Mentorus is designed to help working professionals understand and apply core digital marketing strategies effectively. This course covers key areas such as social media marketing, search engine optimization, content marketing, and online advertising. Participants will learn how to build brand visibility, generate leads, and engage customers across digital platforms. The training focuses on practical, real-world techniques that can be applied immediately in the workplace. It is ideal for professionals looking to upgrade their skills and stay competitive in today’s digital-first business environment.

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Digital Marketing Essentials for Working Professionals is designed to provide hands-on knowledge of today’s most important digital marketing tools and platforms. The course covers essential strategies across SEO, social media, paid ads, content marketing, and analytics. With a duration of 20–26 hours, it focuses on real-world applications used in the industry. It is ideal for professionals looking to upskill without disrupting their work schedule. By the end, participants can confidently plan and execute digital marketing campaigns.

Basic Course

What I Bring to Your Learning:

To help professionals gain practical skills in the main digital marketing tools, strategies, and channels used in industry today.

To train you from scratch and make you a digital marketing expert, covering everything from affiliate marketing to e-commerce and in depth

Course Curriculum

MODULE 1: DIGITAL MARKETING LANDSCAPE (2 HOURS)

What you’ll learn:
▶ Understanding the digital marketing ecosystem
▶ Key channels: Social media, email, search, content
▶ How businesses use digital marketing today
Simple Example: Compare traditional flyer distribution vs Facebook ad targeting
– same budget, different reach and results

What you’ll learn:
▶ Choosing the right platforms for your business
▶ Creating engaging content calendars
▶ Understanding analytics basics
Simple Example: Create a week’s worth of posts for a fictional coffee shop –
learn what works for breakfast crowd vs evening customers
Practice: Students pick a local business and plan 5 posts

MODULE 3: CONTENT CREATION & VISUAL DESIGN (2 HOURS)

What you’ll learn:
▶ Design principles for non-designers
▶ Using Canva for professional graphics
▶ Writing compelling captions and copy
Simple Example: Take one product photo and create 3 different social posts for
LinkedIn, Instagram, and Facebook
Practice: Design a simple promotional flyer

MODULE 4: EMAIL MARKETING BASICS (2 HOURS)

What you’ll learn:
▶ Building email lists ethically
▶ Writing emails people actually open
▶ Basic automation (welcome series)
Simple Example: Analyze 3 emails in your inbox – why did you open one and delete
the others?
Practice: Write a 3-email welcome sequence for a new subscriber

MODULE 5: SEARCH & SEO FUNDAMENTALS (2 HOURS)

What you’ll learn:
▶ How Google search works (simplified)
▶ Basic keyword research
▶ Optimizing content for discovery
Simple Example: Search “best coffee in [your city]” – understand why certain
businesses appear first
Practice: Find 10 keywords for a student’s chosen business

MODULE 6: PAID ADVERTISING INTRODUCTION (2 HOURS)

What you’ll learn:
▶ Facebook/Instagram ads basics
▶ Google Ads overview
▶ Setting realistic budgets
Simple Example: AED 50 budget comparison – boosting a post vs creating a
targeted ad campaign
Practice: Plan a simple ad campaign (no real money spent)

MODULE 7: ANALYTICS & MEASURING SUCCESS (2 HOURS)

MODULE 8: CREATING YOUR STRATEGY & NEXT STEPS (2 HOURS)

What you’ll learn:
▶ Understanding key metrics (reach, engagement, conversion)
▶ Using Meta Business Suite & Google Analytics basics
▶ Making data-driven decisions
Simple Example: Track a post’s performance over 7 days – learn what the numbers
mean
MODULE 7: ANALYTICS & MEASURING SUCCESS (2 HOURS)
What you’ll learn:
▶ Building a 90-day marketing plan
▶ Budgeting for digital marketing
▶ Common mistakes to avoid
Final Project: Students present a mini digital marketing plan for their business/idea

DIGITAL MARKETING

Course Duration:
20–26 Hours

Advance Training Course Duration:
120 Hours or 3 months

Original price was: د.إ5,999.00.Current price is: د.إ2,499.00.