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DIGITAL MARKETING

The Digital Marketing Essentials course by Mentorus is designed to help working professionals understand and apply core digital marketing strategies effectively. This course covers key areas such as social media marketing, search engine optimization, content marketing, and online advertising. Participants will learn how to build brand visibility, generate leads, and engage customers across digital platforms. The training focuses on practical, real-world techniques that can be applied immediately in the workplace. It is ideal for professionals looking to upgrade their skills and stay competitive in today’s digital-first business environment.

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Download Course Overview
Digital Marketing Essentials for Working Professionals is designed to provide hands-on knowledge of today’s most important digital marketing tools and platforms. The course covers essential strategies across SEO, social media, paid ads, content marketing, and analytics. With a duration of 24 CPD Hours, it focuses on real-world applications used in the industry. It is ideal for professionals looking to upskill without disrupting their work schedule. By the end, participants can confidently plan and execute digital marketing campaigns.

intermediate Course

What I Bring to Your Learning:

This course provides a comprehensive introduction to the core principles and practices of digital marketing in today’s fast-evolving online landscape. Participants will explore key areas including social media marketing, search engine optimisation (SEO), content strategy, email marketing, and paid advertising. Designed for professionals seeking to expand their skill set, the course combines theoretical foundations with practical application, equipping learners with the tools and confidence to develop and execute effective digital marketing campaigns. Suitable for beginners and those looking to formalise their existing knowledge.

LEARNING OBJECTIVES:

1. Define digital marketing and explain how it differs from traditional marketing approaches
2. Identify and describe the key digital marketing channels and their appropriate use cases
3. Apply basic copywriting and design principles to create effective digital content
4. Explain how AI tools can be integrated into a digital marketing workflow
5. Develop and implement a social media strategy for a given business scenario

6. Demonstrate an understanding of SEO principles and how to optimise content for search
7. Design a basic email marketing campaign including list building, copywriting and metrics
8. Set up and analyse paid advertising campaigns on Meta and Google platforms
9. Interpret marketing analytics data to evaluate campaign performance and inform decisions
10. Construct a 90-day digital marketing plan for a business scenario

Course Curriculum

Module 1: Introduction to Digital Marketing

1. What is Digital Marketing?
2. Traditional vs Digital Marketing
3. Digital Marketing Channels
4. Key Terminologies
5. Why Digital Marketing Matters Today

Module 2: Content & Branding

6. What is Content Marketing?
7. Types of Digital Content
8. Brand Voice & Consistency
9. Introduction to Canva, Adobe illustrator
10. Basic Copywriting Techniques

Module 3: Social Media Marketing

11. Overview of Major Platforms
12. Business Profiles Setup
13. Content Planning & Scheduling
14. Organic vs Paid Reach
15. Engagement Metrics

Module 4: SEO

16. How Search Engines Work
17. On-page SEO Basics
18. Keyword Research
19. Local SEO & Google Business Profile
20. SEO Tools Overview

Module 5: Paid Advertising

21. What is PPC?
22. Google Ads Overview
23. Social Media Ads Basics
24. Targeting & Budgeting
25. Ad Metrics

Module 6: Email Marketing

26. Why Email Marketing Works
27. Email Campaign Structure
28. Email Marketing Tools
29. Email Metrics
30. Best Practices

Module 7: Analytics

31. Introduction to Analytics
32. Google Analytics Overview
33. Traffic Sources
34. Conversions
35. Using Data for Decisions

Module 8: Strategy & Career

36. Digital Marketing Strategy Framework
37. Goal Setting
38. Campaign Planning
39. Career Opportunities
40. Final Project Overview

After completion of the course, you will receive the CPD ACCREDITED CERTIFICATE.

DIGITAL MARKETING

Course Duration:
24 CPD Hours

Original price was: د.إ5,999.00.Current price is: د.إ2,499.00.